Join Our Community at the 2019 Equestrian Businesswomen Summit on January 9

Keynote Speaker, Motivational Speaker, and a List of Who’s Who for Informational Panels

West Palm Beach, FL – The Equestrian Businesswomen (EQBW) Summit will be held on Wednesday, January 9, 2019, at the Palm Beach County Convention Center in West Palm Beach, Florida.The EQBW Summit will provide thought-provoking and inspiring speakers talking about timely, relevant topics to help engage, support, and inform equestrian businesswomen.

Equestrians in roles as riders, trainers, and entrepreneurs in industries as varied as the hunter/jumper, dressage, eventing, racing, reining, and more are all welcome to attend the EQBW Summit and join our community. Everyone will offer uniqueskill sets and through collaboration this community can be used to help each other across the various industries.

The EQBW Summit will begin with keynote speaker Tracey Noonan. Tracey is the CEO and Co-Founder of Wicked Good Cupcakes, Inc. along with daughter, Dani Vilagie. The company, now 7 years young, has grown to be a nationally known, multi-million dollar brand thanks in part to an appearance on ABC’s Emmy Award-winning show, “Shark Tank” and subsequent deal with Shark, Kevin O’Leary. Wicked Good Cupcakes is now the largest shipper of cupcakes in the U.S. and has added a host of other products. To date, Wicked Good Cupcakes reports sales upwards of $22,000,000. Tracey was a 2015, 2016, and 2017 Finalist in the prestigious Ernst and Young Entrepreneur of the Year competition. Tracey has more than two decades of experience with horses in the hunter/jumper, dressage, and eventing disciplines and her colt, Quoi De Neuf, competed at Dressage at Devon.

Motivational Speaker Béatrice de Lavalette

The motivational speaker for the first annual EQBW Summit is Béatrice de Lavalette. Béatrice will tell her story of courage, perseverance, and focus as she recovered from a catastrophic injury, and how her horse played an exceptional role in her recovery. She will talk about how amazing things can happen and a new path in life can be found in the outcome of a critical situation.Béatrice de Lavalette is the most critically injured survivor of the Brussels Airport terrorist bombing. The now double-amputee Bea has been riding ponies and horses since the age of three and never one to give up, she was back on her horse for the first time five months after the bombing. 

Bea received Pentagon approval for one year of intensive rehabilitation at the Naval Medical Center-San Diego. While in San Diego, she met and began training with Shayna Simon at Arroyo Del Mar, with the goal of representing the United States at the Paralympic Games in Tokyo in 2020. Bea is now attending the University of San Diego where she was granted the status of Scholar-Athlete. Bea will be competing in her first CPEDI*** January 17-20, 2019 during the Adequan Global Dressage Festival in Wellington, FL.

A Wide Variety of Speakers Lend Their Insight

The informational panels at the EQBW Summit offer a wide variety of insight and experience in running an equestrian business. Panels include:

“Building a Successful Equestrian Business” – in partnership with the US Equestrian Annual Meeting

Lisa Roskens from International Omaha

Lisa Lourie from Spy Coast Farm

Alexandra Cherubini from EquiFit, inc.

Noel Asmar from Asmar Equestrian

Dressage Olympian Ashley Holzer

Jobs Panel – “So You’re Not a Pro Rider. Job searches off the saddle.”

Donna Brothers from StarLadies Racing and NBC Sports

Nicole Lakin from BarnManager and the Equine Tech Collaboration

Equine physiotherapist Janus Marquis

Veterinarian and pharmaceutical expert Dr. Torri Maxwell

Social Media Panel – Do You Really Need Snapchat? What’s your social strategy?”

Eventing rider Laine Ashker

Shona Rosenblum from Grand Slam Social

Patricia da Silva from Heels Down Media and Magazine 

Social influencer Bethany Lee from My Equestrian Style

Work/Life Balance Panel – “Put the Phone Down. Finding balance in a connected world.”

Sarah Appel from Horse & Style magazine

Eliane van Reesema from Hylofit

Reiner and Quarter horse breeder Mandy McCutcheon

Lisa Davis Engel from A Wynning Advantage and Sidelines magazine

With Moderator Julie Saillant from       

An additional presentation from Alexa Anthony of StableGuard on market research is on the schedule, as is “The Power of Media & Membership” Panel held at the US Equestrian Annual Meeting. A presentation about the upcoming launch of a year-round membership program for Equestrian Businesswomen – which will include member networking, expert resources, and online video learning content – will be given and a special introductory membership price announced.

There will be a networking lunch where attendees and panelists can meet and chat with women from across the equine industry while enjoying the complimentary lunch at the Hilton West Palm Beach in the Florida sunshine. Compare notes, show pictures of your horses (or kids), talk best practices, and share contact information.

Partners for the EQBW Summit include: US EquestrianAsmar EquestrianEtalon Diagnostics, Perri’s LeatherSales Paddock AppVitafloorThe Plaid Horse, Sidelines magazineHorse & Style magazineWriter’s Bloch, influentELLE, and SynNutra.

The Equestrian Businesswomen Summit will provide inspiration and information on how to grow as a businesswoman and find success for your business. We all need to feel a connection, and the #EQBW Summit can provide ways to learn as well as motivational moments.


To learn more about Equestrian Businesswomen and the Summit, please visit and follow us on Facebook (Equestrian Businesswomen) and Instagram (@eqbusinesswomen). Contact Jennifer at for direct inquiries.