About the Summit

The EQBW Summit aims to provide thought-provoking and inspiring speakers talking about timely, relevant topics to help engage, support, and inform equestrian businesswomen. Growth comes through connections and learning from others, which is what the Summit intends to provide. While there are many women working within the industry that can lend insight, there are also women with incredibly successful careers outside of the industry - who know and understand horses - that can contribute to that learning as well.

What’s Planned

Talks and Panels

Equestrian businesswomen from across the industry will come together to talk and share their insight on the following topics:

  • How to maximize your social media presence

  • How to balance work, life, and horses

  • How to find a career in horses (that’s not riding or training)  

  • Building a Successful Equestrian Business (in partnership with US Equestrian Annual Meeting)

Networking Lunch

Meet and chat with women from across the equine industry while enjoying the complimentary lunch at the Hilton West Palm Beach in the Florida sunshine. Compare notes, show pictures of your horses (or kids), talk best practices, and share contact information.

Guest Speakers

The Equestrian Businesswomen Summit wants to provide inspiration and information on how to grow as a businesswoman and find success for your business. We all need to feel a connection, and the #EQBW Summit can provide ways to learn as well as motivational moments.


Tracey noonan - “You Think Starting a Business is Tough? Wait Until Life Interrupts.”

Tracey Noonan is the CEO and Co-Founder of Wicked Good Cupcakes, Inc. along with daughter, Dani Vilagie.  The company, now 7 years young, has grown to be a nationally known, multi-million dollar brand thanks in part to an appearance on ABC’s Emmy Award-winning show, “Shark Tank” and subsequent deal with Shark, Kevin O’Leary. Kevin has called Wicked Good Cupcakes “one of his best investments from Shark Tank” on numerous occasions.

   Wicked Good Cupcakes is now the largest shipper of cupcakes in the U.S. and has added a host of other products. To date, Wicked Good Cupcakes reports sales upwards of $22,000,000. Wicked Good Cupcakes is in the process of beginning their franchise cupcake truck model as well as negotiating international licensing deals.

   Tracey and Dani have appeared on Seasons 4-8 of Shark Tank, ABC’s Good Morning America, 20/20, the Kris Jenner Show, the Meredith Vieira Show, CNBC’s Squawk Box, Fox Business News with Cinnabon’s Kat Cole, Start Up USA, Food Factory, Beyond the Tank, Say Yes to the Dress and as a guest seller on QVC & HSN.

   Tracey was a 2015, 2016, and 2017 Finalist in the prestigious Ernst and Young Entrepreneur of the Year competition.

   In her spare time, Tracey enjoys playing the drums and ukulele, learning Italian, traveling with husband Scott and her 3 Boston Terriers, Schilling, Sophie and Rocco Antonio. Tracey has more than two decades of experience with horses in the hunter/jumper, dressage, and eventing disciplines and her colt, Quoi De Neuf, competed at Dressage at Devon.


Béatrice de Lavalette

Béatrice will tell her story of courage, perseverance, and focus as she recovered from a catastrophic injury, and how her horse played an exceptional role in her recovery. She will talk about how amazing things can happen and a new path in life can be found in the outcome of a critical situation.

Beatrice de Lavalette is the most critically injured survivor of the Brussels Airport terrorist bombing on March 22, 2016. She was 17 years old at the time.

The now double-amputee Bea has been riding ponies and horses since the age of three. She competed in club gymkhanas and jumping competitions, played horse-ball (basically basketball on ponies) and competed at the French national club level in Hunter-Jumper and Dressage. Never one to give up, she was back on her horse for the first time five months after the bombing. She competed in her first national show at France’s Haras de Jardy one year after the accident.

Bea received Pentagon approval for one year of intensive rehabilitation at the Naval Medical Center-San Diego. While in San Diego, she met and began training with Shayna Simon at Arroyo Del Mar, with the goal of representing the United States at the Paralympic Games in Tokyo in 2020.

Bea is now attending the University of San Diego where she was granted the status of Scholar-Athlete.

Bea will be competing in her first CPEDI*** January 17-20, 2019 during the Adequan Global Dressage Festival in Wellington, FL.

Balance Panel


Sarah Appel
Horse & Style Magazine

Lisa Davis Engel
A Wynning Advantage
Sidelines Magazine

Mandy McCutcheon
Tom McCutcheon Reining Horses

Eliane van Reesema

Moderated by certified life coach Julie Saillant of Motivation-Addict.com



Donna Barton Brothers
Starlight Racing
Donna Barton Brothers

Nicole Lakin

Janus Marquis
Equine Physiotherapist

Dr. Torri Maxwell
Dechra Veterinary Products

Social Media Panel


Building a Successful EQ Business

Noel Asmar
Asmar Equestrian

Alexandra Cherubini
EquiFit, inc.

Ashley Holzer
Olympic dressage bronze medalist

Lisa Lourie
Spy Coast Farm

Lisa Roskens
International Omaha




Flying into Palm Beach International airport (PBI) is easy and the Summit is just a short 10 minute drive from the airport.


Palm Beach County Convention Center
650 Okeechobee Blvd.
West Palm Beach, FL 33401


Hyatt Place West Palm Beach
West Palm Beach Marriott


On Monday, March 5, 2018, a conference was held in Wellington, Florida, to discuss the creation of Equestrian Businesswomen. We were excited to have so many women express interest in being a part of this new venture. We hope to see many new faces at the 2019 EQBW Summit as we grow and lift each other up to create better businesswomen, leaders, bosses, employees, and most of all, better people.